WYNDHAM HOTEL GROUP

About wyndham hotel group

The characteristics of the Wyndham hotel group’s brands ideally complement Fentonir’s hotels and the group was thus chosen to be the main franchise partner.

Almost 40 hotels carry Wyndham brands with 4 different categories. Wyndham’s distribution is active in nearly every segment, ranging from upper upscale too budget, thus covering Fentonir’s category bandwidth from upper upscale to economy.

The global brand Wyndham was founded in 1990 and climbed to be the leader of the economy & midscale segment with over 645,000 rooms and approximately 7,500 hotels.

Wyndham’s strategic priorities to strengthen value proposition by upgrading and improving technology and search engine results, to generate more bookings through their own channels and driving organizational excellence through consolidated central reservation systems and call center efficiency make Wyndham a suitable partner for Fentonir’s strategy.

As one of the world's largest hospitality companies, Wyndham offers individual consumers and business customers a broad array of hospitality services and products across various accommodation alternatives through their portfolio of world-renowned brands.

Wyndham’s lodging business, Wyndham Hotel Group, is the world's largest hotel company based on the number of properties. Wyndham franchises in the upscale, upper midscale, midscale, economy and extended stay segments and provides property management services for full-service and select limited-service hotels.

Wyndham provides value-added services and products intended to enhance the travel experience of the individual consumer and to drive revenues to our business customers. The depth and breadth of their businesses across different segments of the hospitality industry provides Wyndham with the opportunity to expand relationships with existing individual and business customers by offering them additional services and products.

This is predominantly a fee-for-service business that produces recurring revenue streams, requires low capital investment and generates strong recurring cash flows.

Wyndham’s franchise business is easily adaptable to changing economic environments due to low operating cost structures. Ongoing capital requirements are relatively low and mostly limited to technology expenditures that support core capabilities.