Strong deal source and market network

Market reputation and strong record as a deal maker are the Group’s keys to a wide source of deals. The track record of executing signed deals and completing deals swiftly and reliably, together with a high liquidity, position Fentonir as a preferred buyer. Given the nature of distressed assets, timing and credibility are of essence, resulting in a deal flow reaching Fentonir before it reaches the open market.

Market knowledge and know-how deriving from operational experience

The knowledge and experience of the Group’s management, both in hotel asset management and in hotel operations, is the key strength and competitive advantage of Fentonir. The ability to identify, project and execute are fundamental to the success of an asset turnaround Group. Backed by operational experience, Fentonir has gained the reputation and acknowledgement of the market as an industry expert.

Fentonir has strategically decided to focus on hotel asset management and use the operational experience and knowledge gained as support and tail wind to the turnaround process.

Ability to track the investment and provide guidance

The Group’s operational network and understanding is passed on to operators at the business plan stage, but Fentonir understands the need for monitoring and tracking the investment during the operational stage. Although the Group, as the owner, benefits from a fixed and long term lease, it provides close guidance and supervision to the operator in order to secure its interest in the value creation process.  

Ability to create significant value

The Group’s vast experience in the hotel industry including in acquisition, turnaround and creating significant valuation gains is the core competitive advantage of Fentonir. These valuation gains mirror the ability of the Group to reposition and turnaround properties.

Innovative and state of the art hotel design and facilities

Fentonir’s objective is to build the best fundamentals and platform for the success of its properties which will result in fully operational hotels which exceed the highest levels and standards. Fentonir converts the acquired properties into top hotels, through redesigning and reconstructing the hotels with an innovative look. The Group is deeply involved in the reimaging of the property. The Group uses the services of market experts and sets the tone and new trends in the industry.

The portfolio is comprised of assets in a wide range of class categories and brands to meet market demands.

Steady recurring cash flows with additional upside potential 

The business model of Fentonir is to reach stable long term yielding lease contracts, unaffected by seasonality and fluctuation and yet to benefit from upside potential from value creation.