W HOTELS

About W hotels

W Hotels worldwide, a brand from Starwood hotels & resorts, is a category innovator and proven, successful, design-led lifestyle brand.

The brand is combining the personality and cutting-edge style of a boutique hotel with the distinct positioning of a contemporary, design-led lifestyle brand, W has created an entirely new segment in the hotel industry.

W provides signature programming, future-forward design and a devoted guest following. It provides a destination where cutting edge design is infused with vibrant, 24/7 energy.

DYNAMIC INSPIRATION

The W hotels and retreats embody New York’s 24/7 attitude and innovation— always on the move, always searching for what’s new/next.

The brand is an opportunity to provide insider access to the world of the extraordinary.

W Hotels is the industry leader, where signature programming and future-forward design resonate with guests and local communities alike, and drive performance globally.

DESIGN LEADERSHIP

As the leading lifestyle brand worldwide, smart, innovative design is inherent to W.

Every hotel has its own design personality, which we call a “design narrative”— founded on the W brand and inspired by local cultural, social and historical influences—brought to life through unique design collaborations.

The design narrative informs not only a hotel’s architecture and interior, but is also the basis for everything that the brand does in the hotel, influencing all the programming and communications. This ensures every property has an authentic and integrated approach.

W is more than a hotel, it’s a destination within a destination providing insider access to what’s new/next. An experience that is extraordinary and unforgettable.

The aggressive and successful marketing strategy promotes W through multiple channels like no other global hotel brand—from industry press and exclusive events, to online and social media.

W Hotels, the place to see and be seen, is also where your vision comes to life. With proven expertise and an innovative approach, W Hotels continues to outperform the competition and defy expectations.