Intensive market knowledge and network, supporting pipeline screening

During the years of experience Fentonir established a buyer and seller network which creates the ability to build a strong deal flow, both for acquisitions and for disposals. The assets the Group is acquiring emerge out of distressed and mismanaged situations and are thereby acquired at attractive and below market prices.

The reputation and intensive track record as a turnover specialist creates access to the specific niche market of distressed assets before they are widely promoted. Fentonir’s expertise is particularly focused on identifying market trends and demands and unlocking hidden potential and efficiencies for each property.

The Group is constantly analyzing and screening a large amount of potential deals, which enable Fentonir to cherry pick the assets with both the highest potential and with best fit to the Group’s portfolio and strategy.

Selecting the ideal asset and determining the optimal usage

After the Group has identified and selected an asset for possible acquisition, Fentonir targets the specific market it would like to reach. Accordingly Fentonir decides on the optimal usage of the property which will maximize each asset’s value.

Intensive market knowledge and analysis form the basis for determining the future of each individual asset according to the location, market demand and supply. Afterwards, the Group estimates the necessary investments to convert the asset into its optimal usage. The Group applies the additional investment to the total costs assessment and only afterwards determines if the projected yield fits to Fentonir’s business model.

Building an optimal business plan to maximize rental lease

Business plans are aimed at maximizing rental income from leases while addressing possible risks and detail all the needed parameters to the success of the asset turnaround. The business plan lays out star category, branding, licenses, financing and more.

In specific cases in which the market does not offer suitable brands Fentonir creates its own brands (e.g. Sir Hotels, Max Brown) which inherit better capabilities to meet markets demands. With brands tailored to the assets’ specific needs the hotels are perfectly prepared to stay ahead of their peers in the competitive hotel industry.

Part of the ideal product placement Fentonir selects strong and experienced operators which are committed to long-term lease agreements to ensure fixed annual rent increases for stable recurring cash flows.

The long term fixed lease on one hand and the strong connection the Group has to various financing sources on the other, provide a solid basis for optimal financing conditions which are fitted to each single asset.

Tailor –fit and execution of the turnover plan

The Group pursues its strategic goals through a successful and closely monitored execution of the business and conversion plan. The main objective of the Group is to reach the maximum potential of the property.

Fentonir reconstructs and redesigns the asset to reflect the turnover of the asset. The Group applies an innovative and sophisticated appearance to the assets, distinguishing itself from market norms. Hotels are designed for higher quality standards to exceed requirements. The design hotels are created to provide an inviting living environment and counteract standard unwelcoming hotel appearances.

Applying strict operational guidelines for long term value creation

Guidelines Fentonir provides secure stable and strong returns with possible sales of the assets to capture high gains which are executed on an opportunistic basis.

Fentonir currently holds several operating companies which operate several hotels owned by the Group. The Group was able to achieve the highest results and standards for its hotels and is applying its market knowledge and know-how throughout the entire value chain. The Group has declared its intention to dispose of its hotel operation activities and focus on its core capability of hotel asset management.

In case suitable operators to fulfill the necessary criteria are not available Fentonir has the ability and knowledge to step in and run the hotel operation. The Group keeps close contact and monitors the performance of each operator in order to secure the execution of the business plan.