Fentonir Trading & Investments Limited is a hotel real estate investment specialist in Europe, mainly throughout Germany, Amsterdam and Antwerp. Currently Fentonir is the owner of a portfolio consisting of 55 hotels with approx. 6,500 hotel rooms.
The Group has positioned itself as a real estate holding expert focusing on turning around underperforming hotel properties through innovative design, refurbishment programs, rebranding and repositioning. Fentonir has full control on the entire value chain, from the initial stage of identifying high potential properties through turning them around into successful high yielding hotel properties. The Group’s main focus is on value creation of its portfolio and has proven its ability to realize the valuation gains.
Branding
An integral part of the turnaround strategy is the choice of the brand/franchise partner. One of Fentonir’s strongest characteristics is choosing the right brand/franchise partner for its assets which fit to the product enabling returns to be maximized and the turnaround process to be efficiently achieved. The majority of Fentonir’s assets use the Wyndham brand, a strong partner ideally complementing Fentonir’s strategy.
Wyndham Hotel Group
The characteristics of the Wyndham hotel group’s brands ideally complement Fentonir’s hotels and the group was thus chosen to be the main franchise partner.
W Hotels
W Hotels worldwide, a brand from Starwood hotels & resorts, is a category innovator and proven, successful, design-led lifestyle brand.
Sir Hotels
Sir is a collection of luxury boutique hotels creating the unexpected in high-end personal service, design and comfort for business and leisure travelers.
Max Brown
Max Brown acts as a social meeting place for lovers of the local life who are looking for the true city experience.
Investment Approach
